Sciex hiring | Digital Marketing Expert | Job in Gurugram | Job Express
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Digital Marketing Specialist
BCA, Graduate, B. E/ B. Tech
18 Jan 2024
Build and manage email campaigns in marketing automation tool Eloqua at direction of Global Marketing Team.
The role will have a focus on email and campaign management, delivery/ maintenance of automation campaigns and database management.
Create landing pages within AEM or marketing automation tool in support of email campaigns.
Track campaign effectiveness through dashboards, ROI, KPI analysis, website usage and recommend improvements.
Monitor and improve digital campaign metrics; Reach, engagement, enrichment, segmentation.
Minimum 2 years’ experience in a digital marketing role.
1+ years’ experience working with Eloqua (or similar marketing automation) platform, managing email marketing campaigns, including tracking and analysis of results.
Experience managing multiple stakeholders as part of email campaign build, design and execution.
Basic HTML skills – editing emails and landing pages.
Experience designing and optimizing landing pages.
SCIEX helps to improve the world we live in by enabling scientists and laboratory analysts to find answers to the complex analytical challenges they face. The company's global leadership and world-class service and support in the capillary electrophoresis and liquid chromatography-mass spectrometry industry have made it a trusted partner to thousands of the scientists and lab analysts worldwide who are focused on basic research, drug discovery and development, food and environmental testing, forensics and clinical research.
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